Implementation of Integrated Marketing Communication for ERIGO Brand Through Instagram

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With rapid development of trends, consumers desire to be looked modern, stylish, and fashionable. This adopts neutral fashion, making it suitable individuals any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). research examines application IMC through Instagram social media platform. The study used qualitative descriptive approach with content analysis methodology, incorporating literature documentation data collection method. study's results indicate that utilization hashtags visually appealing positive impact on awareness, contributing formation image ERIGO. Furthermore, effectively established relationships target audience, collaborated closely influencers expand reach, presented interesting, high-quality visual content. audience can defined based gender, specifically as unisex. contributes significantly by offering valuable insights into implementing (IMC)